In the ever-evolving world of marketing and branding, few names stand out as distinctly as Janell Kochevar with Element 3. Renowned for her strategic foresight, creativity, and people-first leadership, Janell has been instrumental in shaping high-impact brand transformations for businesses across industries. Partnering with Element 3, one of the most dynamic marketing consultancies in the country, she has helped redefine how companies approach growth, digital strategy, and identity in a competitive market.
This article delves into the remarkable journey of Janell Kochevar, her integral role at Element 3, and the insights she brings to organizations looking to elevate their presence, performance, and purpose.
The Professional Journey of Janell Kochevar
Janell Kochevar is not simply a marketing leader—she is a visionary strategist with a passion for cultivating brand potential. Her background spans a rich tapestry of disciplines, including corporate communications, brand strategy, executive coaching, and team development. With a strong foundation in both the analytical and creative sides of business, she brings a holistic perspective to every project she touches.
Before becoming a prominent figure with Element 3, Janell honed her skills in diverse sectors, gaining valuable experience that shaped her unique approach to leadership and marketing. Her collaborative mindset, deep understanding of organizational dynamics, and talent for storytelling have made her a trusted advisor to executives and entrepreneurs alike.
Janell Kochevar with Element 3: The Powerhouse Collaboration
When Janell joined forces with Element 3, the synergy was immediate and profound. Element 3 is known for its performance-driven branding approach, helping mid-market and enterprise-level companies align their brand identity with measurable business outcomes. With Janell on the leadership team, the agency has further amplified its ability to translate brand strategy into real-world growth.
Her work at Element 3 revolves around the core principle of “transformational marketing.” Rather than applying cookie-cutter tactics, Janell works closely with clients to uncover the true essence of their brand and build strategies that connect deeply with both internal teams and external audiences. Through immersive discovery processes and data-informed planning, she helps brands find their voice—and use it effectively.
Driving Business Transformation through Brand Strategy
What sets Janell Kochevar with Element 3 apart is her insistence on aligning brand with organizational transformation. Her strategic sessions often go beyond traditional marketing, diving into questions about company culture, leadership clarity, and customer experience. She believes that for a brand to be truly impactful, it must reflect the soul of the business—and that begins with internal alignment.
Janell leads executive workshops that help leadership teams clarify their values, vision, and positioning. Once this foundation is established, her team builds out a full-scale branding ecosystem, from visual identity and messaging frameworks to go-to-market strategy. The outcome isn’t just better branding—it’s better business operations, stronger team engagement, and long-term competitive advantage.
Brand Messaging and Market Positioning Expertise
Under Janell’s guidance, Element 3 has become a leader in brand messaging and positioning. She possesses an uncanny ability to identify what makes a business truly different—and then communicate that in ways that resonate. Whether it’s a complete rebrand, a merger/acquisition integration, or a digital campaign reboot, Janell ensures that every message reflects authenticity, clarity, and customer value.
She emphasizes the importance of cohesive brand storytelling across all channels. From executive keynotes and investor decks to website copy and sales materials, her influence ensures consistency and impact. For Janell, branding is not just about aesthetics—it’s about creating emotional connections and shaping perceptions that drive behavior.
Leadership and Organizational Culture Consulting
Another dimension of Janell Kochevar’s work with Element 3 is her leadership in organizational culture and team development. She helps companies build internal alignment by defining values, leadership principles, and communication norms. Her background in executive coaching makes her an effective facilitator in high-stakes conversations, helping C-suite leaders navigate change with clarity and confidence.
In times of rapid growth or cultural disruption, Janell supports businesses in recalibrating their people strategies to support performance. She’s also known for her work in succession planning, talent branding, and leadership onboarding—all with the goal of building resilient, values-driven organizations.
Case Studies of Success: Real Impact with Janell Kochevar and Element 3
Over the years, Janell and her team at Element 3 have worked with an impressive portfolio of clients ranging from health tech startups to financial service firms and legacy manufacturing brands. In every case, her work has produced measurable outcomes:
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A rebrand that helped a SaaS company double revenue within 18 months.
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A leadership alignment process that streamlined internal operations and improved employee engagement.
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A brand messaging overhaul that repositioned a regional company as a national contender in its market.
These case studies are a testament to Janell’s belief that marketing should not be a silo, but rather a strategic driver of organizational performance.
The Future Vision: Innovation, Integration, and Influence
Looking ahead, Janell Kochevar with Element 3 remains committed to driving innovation in how brands evolve. Her current focus includes integrating AI into brand strategy, creating culture-first marketing campaigns, and empowering companies to become thought leaders in their spaces. She frequently speaks at industry conferences, contributes to leadership publications, and mentors up-and-coming strategists.
Her work is not just shaping marketing outcomes—it’s influencing how business leaders think about growth, identity, and legacy.
Conclusion: The Legacy of Leadership in Branding
Janell Kochevar’s impact with Element 3 can be summarized in one phrase: branding with purpose. Her strategic thinking, empathetic leadership, and unwavering focus on authenticity have made her a standout force in the branding world. As businesses seek to navigate complexity, change, and competition, Janell offers a steady compass—helping them build brands that not only perform, but endure.
In partnership with Element 3, Janell continues to elevate marketing from a tactical function to a transformational discipline, reshaping how companies see themselves and how the world sees them.
Frequently Asked Questions
1. Who is Janell Kochevar?
Janell Kochevar is a senior branding and strategy leader known for her transformative work with the marketing consultancy Element 3. She specializes in brand identity, organizational alignment, and executive coaching.
2. What is Element 3?
Element 3 is a marketing consultancy based in Indianapolis that partners with growth-minded businesses to deliver performance-driven branding, digital marketing, and strategy execution.
3. How does Janell Kochevar contribute to Element 3?
Janell leads brand strategy and leadership consulting initiatives, helping clients align their brand, culture, and business goals. She’s instrumental in strategic planning, messaging, and executive facilitation.
4. What industries does she work with?
Janell works across a wide range of industries, including tech, healthcare, finance, manufacturing, and professional services.
5. Can small businesses benefit from her expertise?
Absolutely. While many of her clients are mid-market and enterprise-level, Janell’s frameworks and insights are adaptable to businesses of any size seeking clarity and growth.
6. What makes her approach unique?
Janell blends deep strategic thinking with empathetic leadership, making her approach both analytical and human-centered. She focuses on lasting impact over short-term wins.
